JESTEŚMY DRUŻYNĄ POLPHARMYOdważnie wybiegamy w przyszłość, co sprawia, że jesteśmy czołowym zawodnikiem w obszarze farmacji. Nasz cel - dbanie o zdrowie - realizujemy dzięki wspólnemu działaniu wszystkich naszych zespołów od Produkcji po Sprzedaż. Możesz zostać częścią jednego z nich.
Szukamy osoby na stanowisko:
Digital CHC Marketing Manager
Miejsce pracy: Warszawa
Tasks:
- Lead the development and implementation of data-driven digital omnichannel marketing strategies for global & local CHC & OTX brands across the Polpharma Group.
- Ensure seamless integration of digital activities across paid, owned, and earned channels, aligned with brand positioning, consumer insights and business goals.
- Ensure consistency of digital messaging & creations and user experience across platforms, while allowing for local market adaptation.
- Optimize digital media investments to maximize ROI, engagement, and business impact across all CHC markets.
- Establish and tracks digital KPIs, dashboards, and performance benchmarks to ensure continuous investment improvement.
- Responsible for building digital marketing capabilities across CHC teams through structured training, toolkits, and best practice sharing.
- Foster a test-and-learn culture, encouraging experimentation in digital channel.
- Focus on specific market needs to go beyond group approach in development of dedicated country approach.
- Stay ahead of digital trends evaluating relevance and potential for CHC brands adaptation.
- Monitors and evaluate emerging technologies and platform capabilities (Google, Meta, Yandex) recommending their adoption based on strategic fit and business impact.
- Collaborate with external mar-tech partners to pilot new digital solutions, ensuring scalability, efficiency, and measurable results.
- Collaborate with local CHC teams to elevate digital campaign planning, execution, and measurement.
- Support local teams in adopting group-level digital tools, platforms, and frameworks.
We offer:
- Employment contract
- Private healthcare
- Life insurance
- Multisport card
- Special occasion bonus
- Christmas packages for children
- One extra day off
- Retirement plan
Requirements:
- Bachelor’s or Master’s degree in Marketing / Digital Marketing / Business.
- 10+ years of progressive experience in Consumer Healthcare or FMCG industries, with demonstrated success in global digital communications, digital efficiency and innovation.
- Proven experience in project management leading complex cross-functional and international projects.
- Strong track record in digital transformation and data-driven marketing.
- Proven leadership mindset to inspire, develop and drive top performing teams.
- Exceptional collaboration and communication skills, ensuring influence, and alignment across diverse stakeholders to foster collaboration and achieve strategic goals.
- Passionate about digital & innovation, with a growth and impact-oriented mindset.
- Entrepreneurial, analytical and performance-driven.
- High emotional intelligence with the ability to inspire and mobilize international teams.
- High cultural sensitivity and adaptability in a diverse, international environment.
- Strong command of professional English.
- Open to business travel.
Jak wygląda proces rekrutacji?
- Wysłanie CV
- Krótka rozmowa telefoniczna
- Spotkanie
- Decyzja o zatrudnieniu
Pozostańmy w kontakcie
Zachęcamy do śledzenia zakładki polpharma/praca
i naszych profili w mediach społecznościowych.
Zachęcamy do śledzenia zakładki polpharma/praca
i naszych profili w mediach społecznościowych.
www.instagram.com/team_polpharma
www.linkedin/company/polpharma
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